Northern Liberties To Be Renamed “New Williamsburg”


Photo by J. Smith for GPTMC

The Hipster Initiative of Philadelphia (HIP) successfully campaigned to change the name of their Northern Liberties neighborhood to “New Williamsburg.” The name change reflects the recent press coverage deeming it Philly’s version of the oft-revered Brooklyn area. The influx of comic book stores, artist studios and cute little coffee shops to the neighborhood has attracted hoards of artists and musicians that make up the “creative class.”

Initially, area hipsters took umbrage at the new moniker, but eventually came around. “Even though Philadelphia is the birthplace of independence,” says resident DJ Ben Penn, “we’ve decided the fight is futile. Everybody knows Philadelphia can’t claim hipsters or creative types as our own. We’ll go ahead an annex ourselves to our big neighbor to the north.”

An official renaming ceremony will take place today, April 1, 2008, with performances by Dr. Dog, The Capitol Years, the A-Sides and Pink Skull. RJD2 will spin.

For more information, visit the official HIP website.

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