In the fields of graphic design and marketing, many will tell you how important a role type face plays, especially one of the most prolific fonts of all times, Helvetica. You can find this typeface almost everyday in ads and logos. Developed in Switzerland in the 1950s, its inclusion in the personal computer by Apple in 1984 helped Helvetica influence our global visual culture.

This week, on December 4th, you all have an opportunity to catch a free community screening of the documentary HELVETICA at the Rotunda on 40th and Walnut in West Philly at 6:30pm. Partners in the event include Independent Television Service (ITVS), WHYY, and, of course, The Rotunda. There will be a discussion panel following the screening.

The Producer/Filmmaker, Gary Hustwit has already produced five featured documentaries including coverage on the band Wilco, Robert Moog and even Death Cab for Cutie. “HELVETICA” is Hustwit’s directorial debut, which makes this screening a great opportunity to see his work brought essentially to the next level.

I have been working in design for more than a decade, and I have seen what impact the right font can have on the public eye. Featuring this impact on the screen with discussion for free of charge is worth the visit to 4014 Walnut St. here in Philadelphia. Doors open at 6pm! Call 215-351-0511.

Helvetica @ The Rotunda
December 4th - 6PM

The Rotunda
4014 Walnut St, Philadelphia, PA
(215) 351-0511