
It all started with a Maryland surf shack in the summer of ’68.
Over forty years later, South Moon Under’s Center City outpost remains true to its laid back, free-spirited roots but its spirit has been infused with a taste of Rittenhouse sophistication. The chain’s team of buyers culls fashion show lineups and hundreds of vendors’ racks each year to select a unique collection of women’s and men’s casual clothes, jewelry, accessories, swimwear and footwear for its twelve East Coast locations.
Perfect for the spiking summer temps: wander into the conveniently situated 1731 Chestnut shop to browse the impressive second floor bathing suit stock, from tankinis to separates to cover-ups to board shorts for the dudes. While you’re upstairs, flip through the always-promising sale racks, offering major discounts on highly coveted pieces year round. Guys don’t miss out, either: quality button down shirts, hoodies and shorts are paired with worth-the-price-tag watches, sunglasses, wallets and hats.
Scattered throughout the shop are South Moon Under’s finely honed habitat items, the home decor and gift-giving pieces that set the store apart from its many apparel-only counterparts. You might find a coffee table book, kitchen wares like cutting boards or glasses, or great living room sprucer-uppers like frames and throw pillows.
Summer is South Moon Under’s claim to fame season, given its typical billing as a swimwear destination- but any month, for any need, it’s a veritable member of the Philly shopping scene. The two sets of fitting rooms accommodate customers well, and the easily navigable store layout, sleek hardwood floors and friendly staff make the experience pleasant. Plus, at the heart of the Rittenhouse shopping district, chances are it’s on your way to or from another destination. Di Bruno’s cheese samples anyone?
South Moon Under
1731 Chestnut St, Philadelphia, PA 19103
(215) 568-2170
www.southmoonunder.com