November 15, 2010
One of the nine vintage Coca-Cola ads on display at the National Constitution Center (Photo courtesy of the NCC)
Visitors to the Art of the American Soldier exhibit at the National Constitution Center can catch an adjacent display of World War II-era poster size advertisements for Coca-Cola, featuring U.S. soldiers, sailors and aviators enjoying Coke on duty and at home.
The mini showcase, entitled “Taste of Home,” emphasizes that Coke was more than just a drink for servicemen and women stationed abroad. In fact, during the war, company president Robert Woodruff ordered that “every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the company.”
The ads are part of The Philadelphia Coca-Cola Bottling Company’s sponsorship of the highly-acclaimed Art of the American Soldier exhibition. They will be on display in the Center’s Delegates’ Café hallway through January 10th. This area of the museum is free and open to the public.
Art of the American Soldier
Through January 10th
National Constitution Center
525 Arch Street