February 11, 2011
The Free Library’s Rare Book Department To Host A Vintage Movie Ad Exhibition, Opening February 14
This vintage movie ad is one of many on display at the Free Library's Rare Book Department beginning Monday, February 14.
(Photo courtesy Free Library)
The Rare Book Department at the Free Library of Philadelphia’s Parkway Central Library will mount a new exhibition of distinctive movie theater lobby cards beginning on Monday, February 14.
Running through June 17, “Foyer Entertainment: Movie Lobby Cards from the 1930s-1960s” offers a rare glimpse of this forgotten Hollywood art form with its display of more than 50 lobby cards selected from the library’s extensive Theatre Collection.
The 11 x 14 inch lobby cards were movie advertisements designed to lure perspective moviegoers, commissioned by movie house managers trying to adjust from the smaller, make-shift nickelodeon format to larger theatre lobbies and foyers.
Enjoy these treasures that aren’t usually on public display, alongside the library’s other enticing theatre memorabilia including programs, clipping files, reviews, photographs, posters and film stills.
“Foyer Entertainment: Movie Lobby Cards from the 1930s-1960s”
Where: Free Library of Philadelphia’s Parkway Central Library, 1901 Vine Street
When: February 14-June 17
Cost: FREE
More info: www.freelibrary.org
No Comments Yet
Leave a comment