We bested the New York Yankees, Boston Red Sox, San Francisco Giants and Los Angeles Dodgers (numbers 2 through 5) to reach the top spot.
The survey, conducted by market research firm Brand Keys, was the result of interviews with 250 fans in each relevant market across the pro sports landscape. Factors taken into account included tickets sales, merchandise, and local traditions and history.
It’s nice to see Philadelphia fans earning some well deserved praise — the Flyers were also rated as having the #2 most loyal fans in the NHL — especially since this praise arrives on the heels of another, somewhat less congratulatory ranking from GQ.
Our favorite quote, from Brand Keys President Robert Passikoff: “With the Phillies, every game seems to count to the whole team. They seem to take it more personally.”
T-minus two weeks until Opening Day, April 1!
The Brand Keys Sports Loyalty Index [Official Site]