June 6, 2012
The Brand New Shake Shack Philadelphia Opens Today At 11 A.M. At 20th & Sansom; Take A Sneak Peek Inside
Happy Shake Shack Day, everybody!
Today, Wednesday, June 6, is the day you’ve all been waiting for — today’s the day the brand new Shake Shack Philadelphia opens to the public at 20th and Sansom Streets in Rittenhouse Square.
Last week we gave you a sneak peek at the opening menu, but today we have something even better: sneak peek photos of what the Shack actually looks like, plus a few additional (and awesome) details to go with the images. Enjoy!
First, a little background for the unacquainted. Danny Meyer’s Union Square Hospitality Group (USHG) is introducing its first Philadelphia Shake Shack right at 20th and Sansom Streets, right around the corner from Rittenhouse Square (perfect for burger-and-shake picnicking) and neighboring Village Whiskey, Tinto, Il Pittore, Melograno and Capogiro.
Shake Shack is a modern day “roadside” burger stand known for its delicious burgers, hot dogs, fries, shakes, frozen custard, beer, wine and more. It’s a growing East Coast institution, so it’s only fitting that we should have one of our own.
The Philadelphia menu (see the magnetic menu board above) includes all the Shake Shack classics, as well as several brand new items that are not only unique to Philly but also use Philly products.
Previously offered only as a special at other Shacks, the SmokeShack™ is making its debut as a permanent menu item. It’s basically Shake Shack’s version of a bacon burger; it’s a juicy cheeseburger topped with Niman Ranch all-natural applewood smoked bacon, chopped cherry pepper and top secret ShackSauce.
The frozen custard and “Concretes” sections of the menu feature several Philadelphia-sourced ingredients. Third generation family-run bakery Termini Bros. is providing cannoli shells for the Liberty Shell. Philadelphia-founded coffee-roasting company La Colombe is featuring its coffee beans in the Rittenhouse 2. The Center City Pretzel is made with a Philly-style soft pretzel. AND Federal Donuts will be sourcing the donuts for the delicious Coffee and Donuts flavored custard.
And psst: the burgers are made with a Pat LaFrieda meat blend, one of the most esteemed purveyors in the business.
The dogs get in on it, too; Shake Shack has two special items for pups. Pooch-ini® is a concoction of ShackBurger® dog biscuits, peanut butter sauce and vanilla custard. Bag O’Bones is a handful of ShackBurger dog biscuits, to go.
The Shack also doesn’t mess around when it comes to drinks. First of all, can we just talk about how cool it is that you’ll be able to chow down on a delicious burger, crispy French fries and a cold craft beer all in a super casual setting at any time of the day?
But it’s not just any beer. Shake Shack will be pouring a rotating selection of local draft beers, starting of with Victory Prima Pils and Yards Philadelphia Pale Ale, in addition to their own ShackMeister beer brewed by Brooklyn Brewery. The wine is from Frog’s Leap in Napa, which you can order by the glass or half-bottle.
Read on for a lot more about the brand new Philadelphia Shake Shack opening today at 11 a.m.
Logistically, Shake Shack has their stuff down, too. They’re very experienced with crowd control (have you ever been to their Madison Square Park location, the original Shack? That line can snake around half the park…), so they’ll be expediting the surefire lines like pros. Outside, there’s a Shake Shack hospitality manager helping you navigate where to stand and answering any ordering questions you may have.
Inside, there are two lines: the C-Line for cold items only (custard, shakes, drinks) and the main line for all other items. To the left of the main vestibule where you order there is a row of hightops and a glass window into the kitchen on your right, leading back to the main dining area, which seats 62 total.
The food and drinks alone would be enough. But that’s not all. Known nearly as much for its community outreach efforts as its burgers and frozen custard, Shake Shack is also proud to partner with the Mural Arts Program. A portion of sales (5%) from the Center City Pretzel concrete will benefit the Mural Arts Program. Very cool.
Shake Shack is also widely recognized for its green architecture and eco-conscious practices. Accordingly, this location was constructed from recycled and sustainable materials. The bricks throughout were reclaimed from old Pennsylvania steel mills, and the chairs and booths feature lumber certified by the Forestry Stewardship Council.
The tabletops were sourced from reclaimed bowling alley lanes and the walls from reclaimed wooden barn siding. You’ll also notice a living green wall being assembled on the southern front of the building. These people have thought of everything.
Another cool element is the music. Each song that plays at Shake Shack is painstakingly hand-picked by the Shake team, and leans heavily toward local bands. Listen for Cheers Elephant, Free Energy and Chiddy Bang.
And just when we thought it couldn’t possible get any better, outdoor seating will flank the 20th Street side of Shake Shack, accommodating 36 additional seats once the zoning is approved in another week or two.
Mayor Nutter was on hand last night for the official ribbon cutting ceremony; the doors will officially open to the public today at 11 a.m.!!
Shake Shack — Opening today, June 6 at 11 a.m.!
20th and Sansom Streets