In connection with the recent debut of the world premiere exhibition American Spirits: The Rise and Fall of Prohibition at the National Constitution Center, the center and SEPTA have unveiled the very cool Speakeasy Silverliner.
For the first time ever, a SEPTA Silverliner train car has been wrapped — inside and out — with Prohibition era decor and 3D elements designed to make riders feel like they’re fully immersed in a 1920s speakeasy.
Upon boarding, commuters are greeted by life-size graphics of flappers, musicians, Al Capone and even a bartender pouring martinis. The train car also features a faux tin ceiling framed by faux 1920s crown molding.
The car walls are covered in Victorian “wallpaper” complete with hanging pictures and other era decor. Plus, several windows in the car are wrapped to look like a wooden liquor cabinet.
Other windows look out onto iconic scenes from the era including police officers, bootleggers and temperance lobbyists.
There’s a smart social media component to the SEPTA Speakeasy Silverliner, too: take a photo on the train and post it to Twitter using the hashtag #NCCSpeakeasy or to Facebook tagging both the National Constitution Center and SEPTA for a chance to win a pair of tickets to the American Spirits exhibition. SEPTA pass holders will also receive $2 off the regular admission price at the center’s box office.
The custom train car, part of the new Silverliner V fleet, was designed by Philadelphia advertising agency Holton Sentivan + Gury, and will be in service on different SEPTA regional rail lines throughout the run of the American Spirits exhibition. Definitely make a point to check it out for yourself.
To learn more about the exhibition, check out our sneak peek preview.
American Spirits: The Rise And Fall Of Prohibition
When: October 19, 2012-April 28, 2013
Where: 525 Arch Street
Cost: $17.50 for adults, $16 for seniors and students, $11 for children ages 4-12
More info: www.prohibition.constitutioncenter.org