December 4, 2012
Chef Jose Garces Creates Custom Vans Shoes In Honor Of The Brand’s Nationwide High School Arts Initiative
In honor of the fourth annual Vans Custom Cultural Program, a nationwide initiative to raise funds and awareness for the importance of art in high schools, our own Chef Jose Garces was asked to design a unique pair of Vans shoes.
Here’s how the program works: In 2013, Vans will donate $50,000 to the school that wins the Custom Culture contest and launch a new partnership with Americans for the Arts, the nation’s leading nonprofit for advancing arts education. $2,000 grants will be distributed to an additional ten schools across the nation. Plus, retail partner Journeys will award a $10,000 “Local Attitude” award to the school that creates the most compelling “Local Flavor” design.
From January 2-February 11, 2013, U.S. high school art programs can register for the 2013 Vans Custom Culture competition.
This year, Vans reached out to some of their favorite creatives, asking them to also design a custom pair, which will be shown at the Grand Championship Finals competition. And Jose Garces is one of the chosen ambassadors!
He’s in the impressive company of previous celebrity ambassadors like Fashion Designer Peter Som, Celebrity and Fashion Designer Lauren Conrad and TV Host Conan O’Brien.
Always great to see a Philadelphia icon on the national radar. Especially for a great cause.
Check out more about the project here.
Vans Custom Culture [Official Site]