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March 18, 2014

Instacart Philadelphia Expands Its Same-Day Online Grocery Order And Delivery Service With New Stores And New Service Areas

Grocery-delivery service Instacart launched in Philadelphia last month, and now delivers from three stores: Whole Foods, Super Fresh and BJ’s Wholesale Club. (Image courtesy Instacart)

Last month, on-the-spot online grocery delivery service Instacart launched in Philadelphia. Now, true to its name, Instacart has seemingly instantly expanded to deliver from Whole Foods, Super Fresh and — as of this week — BJ’s Wholesale Club.

Instacart Philadelphia will deliver just about any grocery item from any of these stores — with more to come — right to your home or to a hotel for the pretty darn affordable price of a $10 minimum and $3.99 delivery charge.

And, good news, shoppers do not need to have a BJ’s membership to order from the wholesale club.

Already a success in such cities as San Francisco, Chicago, Boston and Washington, D.C., the Philadelphia service uses online ordering and so-called “personal shoppers” to pick up and deliver groceries in as little turnaround time as an hour.

To use Instacart, create a free online account, then order online. After meeting the $10 minimum — you’ll note that items aren’t priced identically to what’s on store shelves, and some are priced higher — there’s a choice for a two-hour delivery for $3.99, or a one-hour delivery for $14.99.

By comparison, a bike delivery directly from Whole Foods South Street is only available via email or phone call, and comes with a minimum order requirement of $30 after tax.

With a recent expansion of service areas, Instacart now delivers to much of Center City, South Philadelphia, Northwest Philadelphia, and now to the Main Line, too, including Gladwyne, Ardmore, Haverford, Bryn Mawr, Villanova, Havertown and parts of Upper Darby.

For a map of Instacart’s Philadelphia service area, check right here.

Update: Uwishunu readers interested in checking out the service can take advantage of a $10 off and free delivery on their first order by using code “UWISHUNU10″ at checkout. Note that just the first 200 users to sign up can score the discount.

Instacart Philadelphia
Where: Throughout Philadelphia
Cost: $10 minimum order; $3.99 delivery charge
More info: www.instacart.com

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Nate says:

Second post on Instacart that resembles a press release. Nothing in either that resembles journalism. How is a 25-30% markup “affordable”. You could at least hint at it. Stick what you are good at uwishunu, save the spam for someone else.

LC says:

The Whole Foods and Super Fresh prices look normal or with a small markup, but the BJs prices are ridiculous! $6.50 for a gallon of spring water, over $15 for a pack of bacon (on sale on Peapod for $4), $24 for Tide, etc.

Kristina Jenkins says:

Hi Nate, Thanks for your feedback! We definitely value reader responses, and didn’t intend to overlook your comment. We strive to be informative and accurate, and will follow-up again with Instacart for more info (and update our post).

Nate says:

Thanks. Apologizes for assuming the comment was deleted, it showed up yesterday and was gone this morning. To be fair though, this was also brought up in the comments of your original post a few weeks ago. The real issue isn’t with how they make their money, it’s why are you even blogging about this anyway, unless you are getting paid. Why not plug Whole foods current delivery service, maybe compare and contrast. Post something that adds value to my visit, not just some regurgitated press release. It diminishes your entire brand. Here’s a head start:
http://www.wholefoodsmarket.com/service/concierge-services-10