
Leo and La Colombe — breaking hearts and taking names. (Image courtesy La Colombe)
Philadelphia’s own La Colombe Torrefaction, the nationally acclaimed coffee roaster, yesterday announced a first-of-its-kind charitable alliance with none other than Leonardo DiCaprio.
La Colombe has formed the alliance with the Leonardo DiCaprio Foundation and its initiatives to create a new, ultra high-end coffee line called LYON.
Under the alliance, 100% of the net profits from the sale of LYON will be donated to environmental charities supported by the Leonardo DiCaprio Foundation.
“I am thrilled to be a part of this new project with La Colombe that will help aid the shift to a truly sustainable future for the planet and its inhabitants,” said Leonardo DiCaprio. “Raising awareness on the most pressing environmental issues of our time is more important than ever.”
The coffee itself is described as velvety, nectar like and sweet, boasting a unique taste achieved by blending directly sourced and sustainably grown coffees from the mountains of Haiti, Peru, Ethiopia and Brazil.
LYON is already available for sale at La Colombe Cafes, select Whole Foods stores as well as online.
With the introduction of LYON, La Colombe wants its customers to help make a significant impact on projects that defend lands and oceans, clean water, help endangered species, aid disaster relief and support alternative and green energy efforts.
Todd Carmichael, CEO and Co-Founder of La Colombe, is extremely passionate about both the quality of his coffee and the impact his company can have on the world.
“Sustainable coffee — specifically, coffee that is traded above fair prices and grown using earth conscious methods — not only adds much needed global biodiversity, but provides support for millions of families and communities in the developing world. The impact we are having in Haiti alone, just to bring this coffee to market, has changed the lives of thousands of peasant farmers, as well as the landscape of the country. We are excited to be working with and supporting The Leonardo DiCaprio Foundation and find it, as well as its namesake, uniquely qualified to carry out our hope, to make our planet a better place.”
A truly impressive and inspiring partnership for La Colombe. We hope it’s only the beginning.
La Colombe Makes First of Its Kind Charitable Alliance with Leonardo DiCaprio [La Colombe Torrefaction]