Uwishunu.com

January 21, 2010

Sneak Peak: New With Love, Philadelphia XOXO™ Ads for 2010

A new With Love, Philadelphia XOXO ad

A new With Love, Philadelphia XOXO ad

Yesterday, The New York Times featured our With Love, Philadelphia XOXO™ campaign in their weekly advertising column.

In case you missed the article, we’re going to give you a sneak peak of some of the new ads here on uwishunu.

The campaign’s winter push for 2010 features 25 new With Love, Philadelphia XOXO™ ads, bringing the total to 115 personalized love letters addressed to travelers with all sorts of interests. Along with a winter TV commercial, the new ads will begin appearing today in publications such as People, Entertainment Weekly and Real Simple.

The ads promote family-friendly activities, cultural events, the vibrant dining and nightlife scene, all-girl getaways, “mancations,” outdoor activities, romantic trips, hotel experiences and the city itself.

For example:

with-love-dear-family-ad

Additional examples of the creative executions include letters addressed to: Dear Love Birds; Dear Do Not Disturb; Dear All the Single Ladies; Dear NJ; and Dear Fashion Forward.

with-love-philadelphia-dear-dudes-ad

Click through after the jump to check out a few more of the new With Love, Philadelphia XOXO™ ad executions.

(more…)

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December 10, 2009

Gift of the Day: With Love, Philadelphia XOXO Skate Deck

with-love-xoxo-skateboard

Our With Love XOXO Skate Deck!

Enter to win a gift of your choosing from our Philadelphia Holiday Gift Guide. One lucky winner will get to choose from 15 locally sold gifts. Check back daily, at 1PM, for new gifts each day now through mid December. Even if you don’t win, you might discover a great gift idea.

Next up on our Gift of the Day feature, is our very own With Love, Philadelphia XOXO skate deck.

That’s right, now skateboarders can show their love for both Philadelphia and this popular past time. The board is available in various sizes, and the all-terrain deck is constructed of hard-rock maple and emblazoned with our colorful With Love logos. There’s also another design in the shop, featuring the With Love logo in different languages in a repeat pattern.

The deck retails for $59.95, and can be purchased on gophila.com/buy.

With Love, XOXO Skate Deck
$59.95
www.gophila.com/buy

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December 7, 2009

Gift of the Day: With Love, Philadelphia XOXO Tie

with_love_phila_tie

Enter to win a gift of your choosing from our Philadelphia Holiday Gift Guide. One lucky winner will get to choose from 15 locally sold gifts. Check back daily, at 1PM, for new gifts each day now through mid December. Even if you don’t win, you might discover a great gift idea.

Love fashion? Love Philadelphia? Love our friendly With Love campaign? Then check out today’s Gift of the Day… GPTMC’s With Love, Philadelphia XOXO Tie.

Made of 100% silky polyester, the tie features our playful With Love logo in various colors and languages. It’s available in the gophila.com/buy webstore, and retails for $39.95.

And today only, Zazzle is offering up $5 off shirt purchases. So why not pick out a With Love tee while you’re at it?

With Love, Philadelphia XOXO Tie
$39.95
www.gophila.com/buy

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November 19, 2009

With Love Letters: Chef Marc Vetri Dishes on His Latest Restaurant Project, Sunday Excursions to Chester County, and His Favorite Kind of Tastykake

Chef Marc Vetri at Osteria (Photo courtesy of the Chef)

Chef Marc Vetri at Osteria (Photo courtesy of the Chef)

Welcome back to our Q&A series on uwishunu called “With Love Letters,” in which our With Love Philadelphia campaign interviews notable Philadelphians in order to learn more about their relationship with the city and why they love it here.
 
Next up is Chef Marc Vetri.


Note: links were added to the interview during editing.

Introduction:

 
Marc Vetri is the James Beard Award-winning Chef and Owner of two of Philadelphia’s most highly regarded restaurants, Vetri and Osteria. This winter he will open his third restaurant, Amis, a Roman-style neighborhood trattoria in Washington Square West.

Chef Vetri knows Philadelphia — he grew up just outside the city in Abington, Montgomery County and spent many weekends as a child cooking with his Sicilian grandmother in her South Philadelphia home. He then spent four years in University City while attending Drexel before traveling to Italy to train as a chef.

When he returned to Philadelphia, he set about to open his own restaurant, which he did to rave reviews in 1998. By 1999, he was named one of ten “Best New Chefs” by Food & Wine Magazine. In 2005, Vetri won the prestigious James Beard Award for “Best Chef Mid-Atlantic.” In 2007, Chef Vetri opened his second restaurant, Osteria, also to rave reviews. And in 2008, he published his long-awaited debut cookbook, Il Viaggio Di Vetri.

Today, Chef Vetri is working on his latest venture, Amis, a restaurant that he promises will be lively, fun and inviting — the perfect place for “amis” or “friends” to get together.
 

The “With Love Letters” Q&A:

 
With Love: Hi Chef, Thank you very much for taking the time to talk to us. Ok, let’s start with a few warm-up questions. Be honest: have you ever run up the Rocky Steps?

Marc Vetri: Of course.

With Love: Iconic Philly snack preference — a Philadelphia soft pretzel or a Tastykake?

Vetri: Tastycake… Butterscotch Krimpets to be exact.

With Love: How about the Philly cheesesteak vs. the roast pork sandwich vs. an authentic Philly hoagie — which do you prefer?

Vetri: Geno’s, wiz wit.

With Love: Wiz wit all the way…

Ok, You grew up just outside the city and went to college in University City, so you’ve been around Philadelphia for a while now. How have you seen it change and grow? And what excites you about Philadelphia as a restaurant/food town today?

Vetri: Philly has really become a destination place. When I went to Drexel, it was just that city between Washington and New York. Over the last 20 years, it has become an epicenter for culture, the arts and food and wine. The restaurant scene has exploded within the last 10 years. We have so many great chefs and restaurants popping up in all areas. I love that there are so many neighborhoods and that the scene keeps growing.

With Love: Speaking of neighborhoods, we know you spent some quality time as a youth in South Philadelphia learning to cook with your Sicilian grandmother — are there specific influences from those early days in South Philly that you retain in your cooking today?

Vetri: I would say those influences are more about the philosophy of my cooking than any specific style. For me, an evening out revolves around family and friends, that’s what sticks with me about those days. Sitting around a big table, laughing, talking and eating great food.

With Love: We’ve also read that you try to use local ingredients in your kitchen as much as possible. Why are local ingredients so important to your cooking philosophy?

Vetri: I think it’s important to make the most use of the land around you and support the efforts of farmers in the area. It keeps the cycle going. Anytime you can substitute a locally farmed product from an industrial farmed product, you’re doing the environment a favor, you’re creating jobs and you’re assisting your community. It’s really that simple.

With Love: Your next project, Amis, is going to be a Roman-style neighborhood trattoria in Washington Square West. Will simplicity and local ingredients be prevalent themes there as well?

Vetri: Absolutely, great Italian food is always about ingredients and simplicity, it’s really the definition of it.

With Love: Sounds delicious. Ok, when you’re not working on your next project or at your own restaurants, where are some of your other favorite places to eat in Philadelphia? Any under-the-radar neighborhood gems?

Vetri: I always love to go Amada in old city. Morimoto is a favorite when we’re in the mood for sushi. Zahav is so original and always great. There are so many great places I wouldn’t know when to stop listing. Meme, Bibou, Xochitl, Blackfish… I mean the list could just go on forever!

With Love: You’re right, the list could go on and on… but that’s a problem that we’re happy to have.

Below we find out where Chef Vetri likes to picnic, where he goes to satisfy a pho craving, and what new addition at Osteria will give you front-row access to all the action in the kitchen… (more…)

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November 12, 2009

Reminder: Last Chance to Enter to Win a $100 Stephen Starr or Jose Garces Restaurant Gift Card

Dear Where Have You Been, Let's Do Dinner...

Dear Where Have You Been, Let's Do Dinner...

Our gift card promotion ends tomorrow BUT you still have one more day to send as many With Love e-postcards as you can. For each postcard you send, you’ll receive a chance to win!

We still have eight $100 gift cards to give away. So eight more people will each win one $100 gift card.

CLICK HERE to send your own postcard and enter to win.

And remember, the more postcards you send, the better your chances are to win!

With Love Philadelphia [Gophila.com]

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October 27, 2009

Bringing a Little “With Love” Hospitality to the Big Apple

phillies-with-love-logoLiving in Philadelphia, we’ve got our pick of places around the city to go and watch the World Series with a collection of friendly, like-minded fans. However, for Phillies fans in NYC, safe harbor for game watching is a lot harder to come by. That’s why members of the uwishunu family are heading up to Manhattan tomorrow to host a With Love World Series viewing party.

Festivities begin promptly at 4 p.m. at Shorty’s (576 Ninth Ave.). GPTMC staffers will be giving away “shorty sized” cheesesteaks until game time and also have a cache of $100 gift certificates (good at any Jose Garces restaurant) to give away whenever on of the Phils hits a homer. We’re fairly certain a good time will be had by all!

Make sure to tell your NYC-based friends about the party (and invite them back to Philly for the weekend games)! For more details, make sure to check out the event page on Facebook. For what other blogs are saying about the event, click here and here.

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October 22, 2009

First Two $100 Gift Card Winners Announced, Send Your Own Postcard to Win One of Eight Remaining Gift Cards

with-love-parc-postcard-1uw

So we announced our e-postcard contest two weeks ago and so far some 2,000 postcards have been sent.

And now we’ve picked our first two winners.

** Winner of (1) $100 Garces Restaurant Group gift card:
Dan Chung of Swarthmore, PA

** Winner of one (1) $100 Starr Restaurant Organization gift card:
Eliza Coviello of Philadelphia, PA

Congratulations to both of our winners.

But the really good news… we still have eight $100 gift cards to give away. So eight more people will each win one $100 gift card.

CLICK HERE to send a postcard (or five) and enter to win.

With Love Philadelphia [Gophila.com]

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October 15, 2009

Send a Phanatic Postcard, Support the Phillies

Need we say more?

Need we say more?

The Phillies kick off their National League Championship Series today against the Los Angeles Dodgers.

Naturally, we want to give the Fightin’ Phils as much support as possible. To that end, we’re trying to send 1,000 Phanatic e-postcards today and we need your help.

Click here to send a postcard.
 
It’s quick and easy and will remind whomever you send it to that the Phillies are awesome.

And don’t just send one, send five. Or better yet, send 10.

Bonus: for each e-postcard you send, you’ll be entered to win one of ten $100 Stephen Starr or Jose Garces restaurant gift cards. (Official rules.)

GO PHILLIES!!

With Love Postcards [Gophila.com]

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October 14, 2009

With Love Letters: Jennifer Carroll Dishes on a 24-Hour Hoagie Wish, Spicy Bloody Marys and an Upcoming Hot Chocolate and Cupcake Dessert Menu at 10 Arts

(Photo courtesy of 10 Arts)

Philly's Top Chef destroyer, Jennifer Carroll (Photo courtesy of 10 Arts)

Welcome back to our new post series on uwishunu called “With Love Letters,” in which our With Love Philadelphia campaign interviews noteworthy Philadelphians in order to learn more about their relationship with the city and why they love it here.
 
Next up is 10 Arts Chef de cuisine and current Top Chef “Cheftestant” Jennifer Carroll.


Note: links were added to the interview during editing.

Introduction:

 
Jennifer Carroll is a hometown girl — she grew up in the Somerton section of Northeast Philadelphia and went to Mount St. Joe’s High School. After flirting with a career in law while attending Catholic University in Washington, DC, Carroll followed her heart back home to Philadelphia to attend the Restaurant School at Walnut Hill College in University City.

From there she went on to work in the kitchens of restaurants in San Francisco, Philadelphia and New York City. It was in New York City where she worked as sous chef at Eric Ripert’s prestigious Le Bernardin. When Ripert opened 10 Arts at the Ritz Carlton here in 2008, he hand selected Carroll to lead the kitchen of the restaurant on a day-to-day basis.

She is now a “Cheftestant” on Season 6 of Top Chef on Bravo. Her restaurant, 10 Arts at the Ritz Carlton Philadelphia, hosts a viewing party during the show every Wednesday night. So stop by tonight and cheer her on.
 

The “With Love Letters” Q&A:

 
With Love: Hi Jennifer, Thank you very much for taking the time to talk to us. Ok, to start, a few warm-up questions. Be honest: have you ever run up the Rocky Steps?

Jennifer Carroll: Of course I’ve run up the Rocky steps! One of my fondest memories growing up is racing up the stairs with my sisters when we would visit the art museum.

With Love: The Phillie Phanatic — great mascot or greatest mascot?

Carroll: Greatest ever, who couldn’t love a big green furry creature?!

With Love: Probably no one. Ok, the Philly cheesesteak vs. the roast pork sandwich vs. an authentic Philly hoagie — which do you prefer?

Carroll: Tough question, but I can’t go two days without eating a hoagie. I wish Sarcone’s was open 24 hours a day so I could get my fix after work every night.

With Love: You’re right, tough question but great answer. We would totally sign a petition supporting a 24-hour Sarcone’s…

Ok, so you are currently competing on Top Chef Las Vegas on Bravo — congratulations on an impressive run to date — representing yourself, 10 Arts and, by extension, Philadelphia and the Philadelphia food scene. Were you excited to be one of the first Philadelphia chefs to be on the show?

Carroll: Yes, absolutely! I’m very excited to be one of the first Philadelphia chefs on the show. I’m hoping to live up to everyone’s (Philadelphians) standards and want to make everyone proud.

With Love: Well you’ve clearly already done that — you’re kicking butt out there — so Philadelphia is already very proud. Now, you grew up here in Philadelphia, which often has or is perceived to have to have an underdog mentality. Did that provide you with any extra motivation?

Carroll: I have a very competitive spirit. I always want to win! My dad taught me to always aim for first place.

With Love: Smart man. Ok, so you grew up in Northeast Philadelphia, went to the Restaurant School in University City, and are now the chef at one of Center City’s more popular restaurants — what do you really love about Philadelphia’s restaurant and food scene today? And how have you seen it change and grow?

Carroll: The restaurant scene has evolved so much in the past 10 years — I love how diverse it’s become. You can get awesome Mexican food, fantastic food in Chinatown … even Israeli street food. The Philadelphia food scene has it, whatever craving you may have.

With Love: Not sure we could have said it better ourselves. So we did our research and already know you love Osteria, Zahav, Amada and Tony Luke’s. When you’re not working at your own restaurant, where are some of your other favorite places to eat in Philadelphia? Any under-the-radar neighborhood gems?

Carroll: I love Mémé, which is a great little place. And, it’s not so under the radar, but Bibou is also one of my favorite restaurants.

With Love: More great choices… Chef David Katz at Mémé just got a big shout out from Esquire by the way.

Below we find out what dish Chef Carroll is craving right now, one of her favorite Bloody Marys in the city, and who’s the secret behind the delicious desserts at 10 Arts. (more…)

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October 10, 2009

Video: With Love Building Wrap in Old City

Remember last week, when GPTMC invaded Old City on First Friday, dishing out our With Love XOXO postcards, wristbands, and pins? No? You missed it? Well, I’m heartbroken, but you can make it up to me by watching this video.

See, we teamed up with the Old City Business Collective and DesignPhiladelphia to transform over 50 windows throughout Old City, all of which feature our With Love, Philadelphia XOXO™ logo. We also hung a huge banner on the side of a building at 54 N. 3rd Street.

You can learn more about the project via the video above, and now through the 13th, you can vote for your favorite windows, both online and in Old City stores.

We’d like to thank the Old City Business Collective, DesignPhiladelphia, Brands Imaging, and the Old City Ironworks Gym for making this event such a success.

Be sure to vote, and good luck to the artists involved!

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October 9, 2009

Send A New With Love e-Postcard, Enter to Win a $100 Jose Garces or Stephen Starr Gift Card

For each postcard you send to a friend, you'll receive one entry to win a gift card

For each postcard you send to a friend, you'll receive one entry to win a $100 gift card

Just in time for the Phillies Red October playoff run, we’re happy to launch our brand new With Love Philadelphia e-Postcard application.

You can use our With Love e-Postcards for a variety of reasons.

They’re a fun and easy way to send a friend an instant note telling them to come visit you in Philadelphia…

Or you can use the above Phillies postcard to support the Phillies. Send it to your friends, inviting them to watch the playoff games with you.

Or, maybe, use it to rub it in the faces of friends that are fans of rival teams…

But the Phillie Phanatic version is just one of our e-Postcards — we’ve got seven other designs to choose from and plenty of additional message ideas to get you started.

Like, maybe use the below postcard to send to your friends reminding them of that restaurant you all need to try. Or use it to ask out the office mate you’ve had a crush on…

Dear Where Have You Been, Let's Do Dinner

Dear Where Have You Been My Whole Life, Let's Do Dinner

Whatever you want to say, say it with one of our With Love Philadelphia e-Postcards.

The best part: for each new e-postcard you send to a new email recipient, you will receive an entry to win one of ten $100 gift cards — five $100 Garces Restaurant Group gift cards and five $100 Starr Restaurant Organization gift cards. We’re giving away the gift cards this month to e-postcard senders. (Official Rules.)

And the more postcards you send, the more chances you have to win.

CLICK HERE to get started — send a postcard to a friend or loved one and enter to win right now.
 

With Love Philadelphia e-Postcards [Gophila.com]

 

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October 6, 2009

Phillies Fever: Get Your “Dear World Champions” T-Shirt

dear_world_champions_t_shirYou know the saying, “Act like you’ve been here before”? Well. During the Phillies‘ run through the postseason, you can make it loud and clear with this T-shirt proudly displaying the message:

Dear World Champions,

Oh wait, that’s us.

With Love, Philadelphia XOXO™

The T-shirts are available in men’s and women’s sizes and in a variety of styles.

CLICK HERE to view all of our With Love gear at gophila.com/buy.

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