The latest single from will.i.am is about the drop and it’s featuring one of Philly 360°’s own, rising R&B/pop artist Cody Wise. The new single “It’s My Birthday” has a fresh feel that is sure to keep you moving, and it’s dropping just in time to become your next summer party anthem — so we definitely had to show it some love on this week’s playlist.
Though Wise may be new to the world’s stage, he’s no rookie to the business. Growing up surrounded by Philadelphia’s rich musical history, Wise has been acting, singing and dancing since he was a small child. Wise spent a lot of time at the legendary Philadelphia International studios, learning the ropes from legendary Sound of Philadelphia mastermind, Kenny Gamble.
Wise went on to play young Simba in the Broadway musical The Lion King, and also had a roles in the productions of Damn Yankees and The Scottsboro Boys. A chance meeting with Will.i.am after his theater run would result in Wise signing his first record deal with Will.i.am Music Group through Interscope Records.
Working vigorously over the last few years, Wise admits that he’s addicted to his craft. His plate is fuller than many artists his age — vocal practice, dance, studio sessions, video shoots, school, and somehow he makes it all work. Now, with the release of “It’s My Birthday,” it appears Cody’s hard work is about to pay off — big.
The single was co-produced by will.i.am and Damien LeRoy and co-written A.R. Rahman, Keith Harris, and Wise. The Bollywood-inspired track has an undeniable feel, and is sure to quickly become an international club hit. So, keep your eye on Cody Wise, as this is only the beginning to a very bright future for this rising star.