The Filbert Street Flower Market is a new venture grown by Reading Terminal Market and the Pennsylvania Horticultural Society (PHS) in memory of former Pennsylvania General Store owner Michael Holahan.
The open-air flower shop will be a recurring event this summer, beginning Saturday, June 25 and taking place the last Saturday of every month through September. There, shoppers can get their hands on beautiful blooms, plant seeds, gardening tools and more.
Live music, an outdoor seating space and interactive demonstrations will fill Filbert Street between 11th and 12th streets. An “Ask PHS” table will serve as the market’s go-to information hub, offering advice about plant care and urban gardening.
Participating businesses include the PHS Meadowbrook Farm, which will be providing a variety of plants, Yvonne’s Flowers, offering fresh-cut flowers and bouquets, the Fairmount General Store with succulents, the Delaware Valley Daylily Society providing flowers and educational information and Iovine Brothers Produce with cut flowers and other plants.
But the Filbert Street Flower Market will cater to more than just gardeners and floral aficionados. Those with a more culinary hand can come and check out local and sustainably grown fresh and dried herbs from Terra Luna.
Make sure to stop and smell the roses this weekend, Philly!