Updated May 30, 2017
Overview on Collection and Sharing of Information
Information that we gather from Users falls into two broad categories: Personal Data and Aggregate Data.
Collection and Sharing of Personal Data
You can request to review, change, update or delete Personal Data that you have previously submitted to us. We will take reasonable steps to verify your identity before we grant you access to your Personal Data and comply with your request. Please be aware that even after such a request is processed, VISIT PHILADELPHIA may, for a time, retain residual information about you in our backup and/or archival copies of our database. To review, change, update or delete Personal Data that you have previously submitted to us please contact: firstname.lastname@example.org to begin the process.
Collection and Sharing of Aggregate Data
Aggregate Data is information that does not personally identify you such as frequency of visits to the VISIT PHILADELPHIA Sites, page views, VISIT PHILADELPHIA Services most frequently accessed, your Internet Protocol (IP) address, referrer addresses, where your computer is routing from, your browser type and version, or your operating system and platform (“Aggregate Data”). We use Aggregate Data to help us develop and improve the VISIT PHILADELPHIA™ Services overall.
Cookies. Cookies are pieces of information that websites transfer to your computer’s web browser for storage on your computer’s hard drive. VISIT PHILADELPHIA uses persistent cookies on the VISIT PHILADELPHIA Sites. A persistent cookie will remain on your hard drive even after you leave a given website and close your browser. When you return to the same website that placed the cookie on your hard drive, the website may then access the cookie.
Click-Throughs. VISIT PHILADELPHIA or a third party authorized by VISIT PHILADELPHIA may send email messages which use a “click-through” text or graphic link that will take you to content on the VISIT PHILADELPHIA Sites. When you click on this link, you pass through our Email Marketing Service Provider’s server before arriving at the destination web page. If we use this feature, we will track click-through data to help determine our users’ interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked by using click-throughs, do not click text or graphic links in the email that is sent to or is received by you.
Opting Out of Certain Communications
Users are given the choice to opt-out of certain optional communications from us and our affiliates and marketing partners. To “opt-out” you may send an opt-out request to us at email@example.com with the word “unsubscribe” in the email subject line. Users should specify whether they are seeking to opt-out of the visitphilly.com list or the VISIT PHILADELPHIA press distribution list in the body of the email and allow a reasonable amount of time for the opt-out request to be processed. Please be aware that your opt-out choice may mean that certain features and functions of the VISIT PHILADELPHIA Services will no longer be available to you.
Sharing, Selling and Trading Aggregate Data Collected Online With Third Parties
VISIT PHILADELPHIA takes the privacy of our Users very seriously. To improve User experience, VISIT PHILADELPHIA may share your Personal Data with third parties to provide targeted marketing by VISIT PHILADELPHIA to you. However, we do not sell, rent or otherwise provide your Personal Data to third parties for marketing purposes without your prior consent. We may however sell, share or trade Aggregate Data to third parties.
Notice to California Residents: Your California Privacy Rights
Third Party Marketing. If you are a California resident, you have the right to receive: a) information identifying all third-party companies to which we may have disclosed, within the past year, personal information pertaining to you for those companies’ direct marketing purposes; and b) a description of the categories of personal information disclosed. To obtain such information, please email your request to firstname.lastname@example.org.
Do Not Track. VISIT PHILADELPHIA does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. Third parties that have content embedded on VISIT PHILADELPHIA’s Sites such as a social feature may set cookies on your browser or obtain information about the fact that a web browser visited a specific VISIT PHILADELPHIA site from a certain IP address. Third parties cannot collect any other personally identifiable information from VISIT PHILADELPHIA’s Sites unless you provide it to them directly.
Notice for Minors. VISIT PHILADELPHIA offers interactive services which allow you to post content to share publicly or with friends. At any time you can delete or remove content you have posted using the deletion or removal options within our services. If you have questions about how to remove content in a specific service or if you would like additional assistance with deletion you can contact email us at email@example.com. Although we offer deletion capability for our services, you should be aware that the removal of content may not ensure complete or comprehensive removal of that content or information posted through the services. We reserve the right, but do not have the obligation to monitor or remove content that you post to the VISIT PHILADELPHIA Services.
It is possible that we may need to disclose Personal Data when required by law, such as responses to civil or criminal subpoenas, or other requests by law enforcement personnel, to establish or exercise our legal rights or, defend against legal claims and if in our judgment in such circumstances disclosure is required or appropriate.
We may also share Personal Data if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms, or as otherwise required by law.
Credit Card Information
VISIT PHILADELPHIA does not collect credit card information from Users. However, if you choose to enter into a transaction with a Vendor, including but not limited to a hotel booking through JackRabbit/Book Direct Systems, you should be aware that the Vendor may request that you provide your credit card information. Such transactions do not take place on the VISIT PHILADELPHIA Sites and VISIT PHILADELPHIA is not responsible for the processing or security of such transactions.
Children and Privacy
International Transmission of Data
The Internet is a global environment. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. This means that your information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. By using VISIT PHILADELPHIA Services and/or communicating electronically with us, you acknowledge and agree to our processing of your Personal Data in this manner, and agree to be bound by the applicable privacy laws that VISIT PHILADELPHIA is governed by as well as the jurisdiction and venue provisions of the VISIT PHILADELPHIA Terms.
Links to Other Websites
VISIT PHILADELPHIA Vendor Sites. Sites hosted by Vendors may be accessed through the VISIT PHILADELPHIA Services. In some cases, these sites may maintain the look and feel of the VISIT PHILADELPHIA Sites. Nonetheless they are governed by the Vendor’s policies and not those of VISIT PHILADELPHIA. It is your responsibility to review the relevant privacy policies prior to accessing the services available on such Vendors sites. Vendor sites that may maintain the look and feel of VISIT PHILADELPHIA Sites are the following:
JackRabbit/Book Direct Systems. The Jack Rabbit/Book Direct hotel search form on www.visitphilly.com allows visitors to enter their travel dates and search for accommodations that have availability.
When visitors are ready to make a reservation, they click a “Book Direct” button, which redirects them to the accommodation’s own website where they can enter credit card and finalize their reservation.
VISIT PHILADELPHIA uses a variety of safeguards to protect your Personal Data. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot ensure or warrant its absolute security. Consequently, when you transmit your Personal Data to us, you do so at your own risk. We use physical, electronic, and procedural safeguards and other appropriate measures to protect your Personal Data against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss.
If you create a User account, your account information will be password protected. It is important for you to protect against unauthorized access to your login information, password and to your computer. Be sure to log off from the VISIT PHILADELPHIA Services when finished using a shared computer. We strongly request you not to communicate any confidential information to VISIT PHILADELPHIA through email or any other means.
If VISIT PHILADELPHIA learns of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the VISIT PHILADELPHIA Services or providing Personal Data to us, you agree that we can communicate with you electronically regarding security and privacy issues related to the VISIT PHILADELPHIA Services. VISIT PHILADELPHIA will endeavor to provide notice to you of any security systems breach and efforts to restore the integrity of the VISIT PHILADELPHIA Services in accordance with applicable law. If you become aware of any breach of data security or have any other questions about the security of the VISIT PHILADELPHIA Services, please contact us at: firstname.lastname@example.org.